The National Society for Education in Art and Design (NSEAD) was founded in 1888, and is the only trade union, learned society and professional body for art, craft & design educators across the UK.
Our working relationship with NSEAD began in 2017, after they put out a brief seeking an easy-to-use website which would reflect and build on their existing online presence and identity, whilst further establishing the group as a leading body in their field. The new site also needed to clearly communicate the benefits of joining the society as a member and work to both engage potential new members whilst retaining existing ones, through promoting their successes and highlights.
An integral part of NSEAD is their membership programme, which drives the basis for their business. In the previous site, the benefits of this membership were not being communicated effectively, combined with an outdated and awkward sign up and payment system. implemented a number of strategies to help disseminate the perks of having a membership and drive more web-visitors to join them through strong call-to-actions and fuss-free signup.
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We delivered a new membership management system to make memberships easier for both the NSEAD team and their members. We implemented automated user flows so that users are able to join and become a member, access the full breadth of their membership, and manage their own membership all with complete ease. This circular approach means that each action is able to build on the other without input from the NSEAD team. Members are constantly reminded of the value their membership holds through their access to exclusive content, whilst non-members are enticed to find more and sign up through previews of certain content.
To provide a better user experience, we tailored the communications and site structure around promoting the benefits of an NSEAD membership. Users who are already members of the organisation are guided through content in a way which encourages them to stay logged in, as it allows for the NSEAD team to obtain valuable insights about their behaviour.
We reworked the site architecture to present content in a logical hierarchy, so users could access popular content without extra hassle. Our extensive discovery process helped us to understand the different target users' motivations and expected behaviours, allowing us to create a site map which would adhere to these and promote the goals of NSEAD throughout.
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We have seen an uplift in membership by 37% since Oct 1st 2019. To put that rise into context, we have not had more than a 3% rise in the last 10 years. It was our work with on the new website that made this happen.
We utilised colour throughout the site to help users understand where they were in the wider context of content. This was done in combination with making the most of NSEAD’s extensive and diverse portfolio of imagery, communicating the playfulness and dedication of professionals in their sector through authentic and relevant photography. Members benefit through accessible, permission based member logins which automate and manage renewals according to each individual, saving the NSEAD team over 650 work hours.
Since the launch of the new site, NSEAD have seen a 37% increase in membership which is only on the rise. We’re excited to continue optimising their digital presence.Bring your community together with a simple and intuitive membership database that automates your tasks and scales with you as you grow.
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Stellar team and robust product! I absolutely loved the technical support we received during the trial period. Superior technical support since we started using the product.Melissa W.Georgetown Arts CenterVery simple and quick to use We were able to train our front of house personnel to use it with ease. As a tiny heritage garden charity we did a lot of research initially and the $0 set up price was really crucial.Glynis P.Castle Bromwich GardensTotal game changer for a non-profit The ease of managing members and its simple integration into multiple other applications makes a lot of the daily work easier.Mario S.Fan Club for Angel City F.C.Most Intuitive Platform On The Market Incredibly easy to use and set-up, with a friendly and fast support team too for bouncing questions off of. The membership database is super customizable, which is perfect for our needs as a museum. Aaron C.Poster House Museum
Our software is simple and intuitive to use and still has all of the features you need to run your membership program.
Multiple Membership Tiers Digital Membership Cards Collect Custom Fields Multiple Currencies & Tax Easily Collect Payments Sort & Segment Members Table Automated Renewal Reminders Membership Websites Eventbrite Integration Email Marketing Integrations Multi-user Access Simple Members Portal Failed Payment Notifications
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MailChimp Your membership and email lists will never be out of sync.Eventbrite Connect your memberships to events to provide discounts and special access.QuickBooks Sync membership payments for seamless accounting.Constant Contact Keep your mailing lists synced and always up-to-date.SurveyMonkey Easily automate surveys to MembersZapier Connect member data to 1000s of apps through Zapier
"Join It was recommended by our website developer for managing memberships to our nonprofit organization. The website developer set up a lot of the links for us, but it was easy for our board of directors to learn how to use the software. Join It provides prompt and excellent feedback when we submit questions using the chat feature."
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Through our work with 1, 500+ organizations - we’ve put together helpful guides to assist; regardless of where you are on your journey.
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A Complete Guide to Membership Organizations Everything you need to know to manage and grow your membership businessMaximize Membership Retention: 10 Proven Strategies Tried and true strategies that not only win membership, but keep themBuild a Membership Website: A Step-by-Step Guide Your one-stop resource for knowing all the features your modern membership website needs
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Membership Management Guide: Part Three Trying to decide if your organization should use recurring or non-recurring payments? We have some tips for you.September 20, 2021Digital membership cards allow your members to keep their access to your organization right in their pocket. Many members will already have an app for boarding passes, concert tickets, or loyalty cards, and now you can make use of this app as well. Members on iPhones or Android phones can make use of digital cards, and the member's name, membership type, status, and ID number will all be available on the digital card.
Over time, we've seen that digital membership cards can increase loyalty and engagement because they help your members feel like they belong to a secure, exclusive group.
With membership cards, running any sort of event or activity that requires a sign-in action becomes infinitely easier. Easily see which members attended which meeting, event, or conference, and prioritize the ones that get the most attendance.
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You can customize the design of the card to match the look and feel of your brand. This can be done by customizing the following options:
On the plus side, this means that these cards can be used by many different compatible platforms - for example, they'll show up in your iPhone's Apple Wallet, on your Android phone, and even immediately compatible with your Apple Watch!
On the downside though, we're limited by the filetype on what we can directly customize. So we can add images, but we can't dictate exactly how the image is displayed / located.
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Our software is simple and intuitive to use and still has all of the features you need to run your membership program.
Multiple Membership Tiers Digital Membership Cards Collect Custom Fields Multiple Currencies & Tax Easily Collect Payments Sort & Segment Members Table Automated Renewal Reminders Membership Websites Eventbrite Integration Email Marketing Integrations Multi-user Access Simple Members Portal Failed Payment Notifications
Our Membership Software is intuitive to use and even easier to test for yourself. Sign up for your free trial today and create a Digital Membership Card in minutes:
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"I absolutely loved the technical support we received during the trial period. Superior technical support since we started using the